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"Unless you’ve been under a rock, you’re probably familiar with the fact that Adobe Flash doesn’t run on any mobile Apple device. Moreover, it looks like Apple is never going to let Flash onto the iPhone/iPod/iPad empire.
These two facts paint a bleak picture for mobile advertising. Many people still want to use their existing Adobe tools for developing ads, and retooling to support a single platform seems silly. As an ad network, we believe that dynamic, interactive ads are much more fun than boring static ads and thus, we were faced with two options: live in a dark, desolate world of boring mobile ads or do something about it." -- From Smokescreen Website.
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