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With the steep rise in social networks, many consumers and have gone on to adopt various social media tools (instant messaging, blogs, microblogs, text messaging, social networking, etc) for the purpose of socially transacting.
Businesses are fully utilizing the various digital tools to increase engagement with their respective consumers. Media companies too are embracing the various social media tools mentioned above and constantly looking for better ways of communication amongst their respective audiences.
The impact has created new models what we call “the portable personal web”. The focus is on the individual, enabling users the ability to create “visual lifestreams” by consolidating dynamic content.
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